How to Create Your Ideal Reader Avatar Using AI
Stop guessing who your audience is—use AI to define and reach them with precision.
Most solopreneurs who start writing online don’t take the time to define who their audience is.
The result?
Their content doesn’t resonate because they focus on what they’re good at communicating, and not on the specific audience and what it needs.
Even worse - without this foundation, any AI tools they use later will produce generic content because the system doesn’t understand their brand strategy.
Even if you have an audience in mind, the question is, is it the right audience?
Do they desperately need what you’re offering, or is it just nice to have?
Do they have the money needed to buy your products/services at the prices you require to make it worth your time?
Is this a growing or a stable market, or are you fighting for a shrinking pie?
In the last article, I showed you how to systematically pick your niche using AI. Now let’s define exactly who you’re targeting within that niche.
How does this person live an average day?
What does this person need? This is not “Why does the person need our product or service?” but “What does this person aspire to be, and what’s keeping them from getting there?”
How can we make this journey from where they are to where they wish to be easier?
Your idea of the “who” doesn’t have to be perfect, but it needs to be detailed enough that you can clearly visualize this person in your head as you develop content.
“But, how can I define my audience if I don’t already have an audience?”
Good question. Answer - Market research powered by AI.
The AI-Powered Market Research Framework
To conduct our market research, we’ll use the Deep Research feature in tools like ChatGPT/Gemini/Perplexity.
Toggle the Deep Research button in the AI, and paste the following prompt:
You are an expert in publishing market research and audience analysis.
Given the following inputs:
- Niche: [NICHE]
Conduct a thorough research and,
1. Identify the personas that we can target through our content. Requirements for identifying a potential persona:
(a) They must not want, but desperately need, what I am offering.
(b) They must have sufficient purchasing power that justifies the time investment.
(c) They must be easy to target - they have associations they belong to, mailing lists, social media groups, channels they all watch, etc.
(d) The market must not be shrinking
Make sure you consider real-life discussions in Reddit threads.
2. Provide a concise overview of the top 2–3 demographic profiles within these segments, including age range, education, typical professions, and general location (urban, suburban, rural).
3. For each demographic profiles,
(a) Describe the typical psychographics:
- Core values and beliefs
- Hobbies, interests, and lifestyle habits
- Primary motivations for reading books in this genre/topic
(b) Suggest what specific pain points, challenges, or aspirations they have.
(c) Provide a short rationale for why each demographic would be drawn to our content.
4. Recommend 1–2 highest ROI avatars that are most likely to ensure market success.
For each recommended avatar:
1. Summarize demographics (age range, occupation, location).
2. Highlight key psychographic traits (values, lifestyle, motivations).
3. Note their typical reading habits or preferences.
4. Explain why this avatar is a strong candidate in the current market, including any relevant trends.
5. Offer 2–3 concrete tips for how an author can tailor content or marketing to engage this avatar effectively.
Structure your final output as two distinct profiles, each labeled ‘Avatar A’ and ‘Avatar B,’
and keep each profile to approximately 200 words.Replace [NICHE] with your niche, answer any follow-up questions it asks, and wait for it to complete the research.
Here’s the highest ROI persona ChatGPT produced for my niche:
Their complete profile:
It even drafted the whole avatar:
Awesome!!!
This persona becomes the foundation of your entire content system. Every blog post, social media update, and newsletter should speak directly to this person.
Next Steps
Save the PDF file and feed it to the AI every time you’re generating content ideas or write something online. Ask the AI to analyze whether it resonates with the ideal avatar.
This is just the beginning avatar when you don’t have an audience. Refine this as you start building an audience.
Once you’ve defined your avatar, check the next article to find the exact pain points your avatar is talking about so you can go ahead and solve them through content.
